FROM THE FOUNDER
If you take away one thing from my story, let it be this:
A few years ago, I hit a wall.
I had spent so long taking care of everyone else—building a business, raising a family, holding everything together—that somewhere along the way, I lost myself. I stopped sleeping. I stopped dreaming. And one day, I sat at the kitchen table with a pack of sticky notes and wrote out everything that needed to change. That moment became the turning point.
I didn’t need to reinvent myself—I just needed to return to myself.
So if you’re reading this feeling a little tired… a little disconnected from the woman you once were or hoped to become… I want you to know: this market, this brand, this space—it was built with you in mind.
Maybe you're rebuilding your rhythm. Maybe you’re re-learning what home feels like. Maybe you're daring to imagine more.
Whatever brought you here, I’m so grateful. For the journey that led you to this page, for the courage you carry, and for the life you're creating—bit by bit, like sticky notes on a kitchen table.
Welcome to Wendi’s Good Things Market. We’re so glad you’re here.
Our Story of Purpose, Passion & Finding Joy in the Journey
finding joy in the journey
The Road to the Market
By 2020, my farm-to-table restaurant in Alamosa, Colorado, had become everything I had dreamed—lively, welcoming, filled with fresh food, laughter, and community. It was the kind of place that felt like a Hallmark movie, where people gathered to share meals and moments.
But when the world shifted, and uncertainty loomed, I found myself at a crossroads. I sat in my office, listening to my employees laughing in the kitchen, and I made a decision: If we were going down, we were going down fighting.
FINDING JOY IN THE JOURNEY
Within a week, we pivoted -
—launching an online grocery store, offering delivery, and making sure our community had what they needed. At first, we sold anything we could—restaurant ingredients, pantry staples, even bulk cilantro! I laugh now at the absurdity of it, but in those moments, we weren’t just staying in business. We were serving our people.
FINDING JOY IN THE JOURNEY
Then something unexpected happened...
As we began bringing in regional artisan products, something clicked. The fear gave way to fun. And once we found our rhythm, we started making our own products—things crafted with care, with heart, with the same love and intention I had always poured into my food.
FINDING JOY IN THE JOURNEY
just like that, the market was born
The truth is, this was always my dream—I just didn’t know it yet. Creating something lasting—products people could bring into their homes, recipes that could be passed down, pieces of a simpler, more intentional life—that had always been my quiet dream.
Now, I get to share it with you.
Wendi’s Good Things Market isn’t just about products
It’s about coming home to yourself.
About living slower, embracing simple joys, and surrounding yourself with things that feel like you again.
From the scent of a hand-poured candle to the comfort of a soft blouse that fits just right… from the ritual of good skincare to the warmth of a homemade muffin shared with someone you love—these aren’t just things. They’re reminders.
Reminders that the life you’re dreaming of? It’s not as far off as you think.
My job? To create a place that helps you get there. A place that brings beauty, rhythm, and restoration to your everyday life—and reminds you that what’s tucked away in your heart is possible, too.
